Chief Executive

Syed Asif Salahuddin, who is also the CEO of Adgroup has a rich experience of Advertising, Communications, and PR, and brings with him a rich journalistic background of interaction with national and international Print and Electronic media. He is also involved in the publishing of four journals, namely fortnightly: Fasla, Monthly, Star and style, a Medical Journal: Science Monitor and a magazine for women: Khawateen ki Dunya.

He began his career as a Sales Officer in a Travel Agency in 1981. progressed to join INS Media Sales Pvt.

Ltd. as Sales Director in 1987and marketed advertisement space for international news magazines and dailies like Newsweek, Far Eastern Economic Review, Washington Post, New York Times, International Herald Tribune and Trade magazines like PATA Travel Guide, Travel Trade Gazette. Also marketed time slots for international TV channels like CNN with areas of responsibility including Pakistan and the Middle East.
In In 1991, he Acquired Adgroup Pvt Ltd, Advertising and Public Relations Firm and became its Managing Director.
Turned around the agency's image and transformed it from a small office of mere 12 people into a huge success. Adgroup now has branches in three major cities of Pakistan with a staff of more than 100 people. Specializing in social marketing and BCC projects Adgroup also caters to the needs of prestigious public and private sector accounts.
Besides INP, Syed Asif Salahuddin has established/acquired/ incorporated a number of sister organizations:
" Clarity Communications Pakistan a media buying company to market FM 101 radio channel in Pakistan
" Zodiac Commercial Pvt. Ltd. a complete production house providing services like audio visual film productions, documentaries, commercials, 3d animations, presentations etc.
" Media Marketing and Management Pvt. Ltd. a local and international media buying house with services ranging from media marketing and management to media planning and strategies
" Orbit Media Pvt. Ltd. a complete printing, designing and publishing house for magazines.

Independent News Pakistan