E-commerce gets popular in Pakistan in wake of COVID-19

BEIJING, May 27 (INP): E-commerce in Pakistan is developing rapidly, but mobile communication and logistics business may be a little behind as some people in rural areas may not have mobile phones.

 According to a report published by China Economic Net (CEN), there is also a conceptual problem. Some Pakistanis still like to go shopping in department stores and pay cash, which is considered as a kind of enjoyment.

 But in the current pandemic period, it would be better not to go out, the report says quoting CEN’s special commentator Prof. Cheng Xizhong.

In addition, the development of logistics service industry can also create a large number of employment opportunities. Now, the number of employees in China‘s logistics service industry is more than 5 million, and it may reach 10 million in the next few years.

Therefore, if Pakistan pursues the development of logistics service and instant delivery service, and reaches the level of China, it will create 780,000 employment opportunities for Pakistanis according to the proportion of population. The number may grow to 1.56 million in the future.

According to Prof. Cheng Xizhong, the traditional offline sales around the world have been seriously affected due to the outbreak of COVID-19. The online sales have been developing rapidly, and as far as I know, online sales in Pakistan have also increased significantly.

Small and medium-sized enterprises are now facing great difficulties due to the pandemic, but various online sales platforms have provided them with new opportunities. More and more companies of clothing, shoes and hats, electronic products, frozen food, etc. have begun to sell their products on online platforms.

Online sales have become an important business mode during the pandemic period, and will also become the future development trend of business.

In order to promote domestic consumption, during the pandemic period, the Chinese government has issued various consumption vouchers to the public, and many e-commerce enterprises have also participated in the sales promotion.

According to related statistical data, since the outbreak of the pandemic, about 28 provincial administrations and 170 cities in China have mobilized local government and social financial resources, and issued consumption vouchers totaling more than 19 billion yuan.

The measures to promote consumption have achieved remarkable results: first, it has boosted consumption growth and effectively improved confidence of consumers; second, it has improved people’s livelihood; third, it has helped the industries and enterprises seriously affected by the pandemic.

From January to April this year, the total retail sales of social consumer goods in China had increased by 6.1 percent over the same period of last year. It is estimated that domestic consumption in China will increase further in the next few months of this year. We would like to share China‘s experience with Pakistani friends.

The development of e-commerce needs strong support from at least two industries: the mobile communication technology and the logistics service. Now, no matter in urban or rural areas, e-commerce, logistics service and mobile communication are highly developed in China. We may stay indoors and buy whatever we need through online platforms, he added.