ISLAMABAD, July.12(INP): – “China is our backbone in exports. In seafood exports, China is the compulsory aspect of our sales,” Suhail Firdous, CEO of Super Star Enterprise told Gwadar Pro.
The export to China takes up a great proportion. According to data from International Trade Center(ITC), Pakistan’s exports of fish and aquatic products to China accounted for 29% of Pakistan’s total exports of such products in 2019.
“7-8 different types of fish are mostly consumed in China. There is a Tianjin City where our Sole Fish is very popular. Pakistan’s 70% Sole Fish is consumed in that city. There is also Ribbon Fish, cuttlefish, squid, octopus, and other items that are loved by Chinese people,” said Suhail Firdous.
Targeting this huge market, Suhail Firdous mentioned that “from a marketing point of view, it’s very easy for the export as all we need to do is to prove the quality. In the case of Europe and America, we need many certifications and audits, and we need to pass through a difficult phase before they accept us.”
“The most exported fishes from Pakistan to China are ribbonfish, squid, mackerel and sole fish. China is buying many products from us,” said Muhammad Rafique Awan, CEO of Hei5 International Food Pakistan which exports seafood, such as ribbon fish, squid, cuttlefish, and octopus, to China.
“We export ribbon fish to China. It is for the local consumption of China. Similarly, our squid, cuttlefish, and many other fishes are further processed into value-added products there and exported to European countries,”he said.
Muhammad Rafique Awan added that the latest technology should also be used. “There is only one factory that has just started working on nitrogen-based quick-freezing ice. This technology helps in maintaining the quality. The product freezes fast.”
“Other than this, we should adopt the latest automatic machinery. We are still using old methods. The old methods consume more electricity and the expenses increase. We are still far behind in having the latest technology as used in Europe, China, and the Middle East,” he said.