Muhammad Luqman

Lahore, the capital of Punjab and the second-largest city of Pakistan, has become the epicenter of domestic tourism, drawing millions of Pakistanis each year with its unique blend of old-world charm and modern appeal, WealthPK reports.

This sprawling city’s historical significance dates back over a millennium. It flourished under the rule of several dynasties, most notably the Mughals, who left behind a legacy of architectural marvels. Landmarks such as the Lahore Fort, Badshahi Mosque, and Shalimar Gardens not only reflect the grandeur of Mughal architecture but also draw tourists seeking to reconnect with Pakistan’s golden past.

The Walled City of Lahore offers an immersive experience of the city’s medieval layout, complete with narrow alleyways, bustling bazaars, and intricately decorated havelis. Heritage walks and restoration projects in this area have attracted culturally curious visitors from across the country. British-era buildings, such as the Lahore Museum, Government College University, and the High Court, add a layer of colonial heritage to the city.

Beyond history and culture, Lahore offers a wide range of modern attractions. Lahore Zoo, Joyland, Emporium Mall, Packages Mall, and Greater Iqbal Park provide recreational opportunities for families and young travelers. The recently renovated Lahore Safari Park, along with new developments such as the Orange Line Metro Train, has also improved accessibility and tourist mobility in the city.

According to data available with the Walled City Authority, over 10 million tourists from across Pakistan and thousands of foreigners visited historic places in Lahore in 2024. Of them, around 5.32 million visited Lahore Fort, followed by 1.18 million footfalls at Shalimar Gardens.

“The footfalls at the Mughal era buildings and British Raj buildings vary year to year. We can’t predict how many people will visit the historic city of Lahore in a particular span of time,” Asim Rizwan, Director Public Relations, Lahore Museum, told WealthPK.

During the India-Pakistan conflict in May, the number of visitors decreased drastically, he said. According to hospitality and tourism experts, Lahore’s culinary heritage is one of its strongest tourism magnets. From street food in Gawalmandi and Fort Road to fine dining in Gulberg and DHA, eateries play a central role in defining the tourist experience.

“When people think of Lahore, they think of its unmatched flavors, hospitality, and lively food streets. These eateries not only offer meals, but also cultural encounters,” said Ahmad Shafiq, Chief Executive Officer of College of Tourism and Hospitality Management (COTHM).

Talking to WealthPK, he said Lahore has the potential to become South Asia’s top cultural tourism destination. With its UNESCO World Heritage sites, vibrant food culture, festivals, music, and rich historical depth, it can attract millions of domestic and international tourists annually.

“Lahore is Pakistan’s ‘Food Capital’ and we are trying to get it the status of ‘Food Capital of Pakistan’ from UNESCO,” Ahmad Shafiq said. Restaurant associations believe the government can boost tourism by developing infrastructure near the heritage sites and providing incentives and subsidies for hospitality startups.

Talking to WealthPK, Chairman Pakistan Restaurants Union Aamir Rafiq Qureshi said Lahore has more than 6,000 eateries ranging from local ‘dhabas’ (a makeshift roadside eatery) to international food chains, and over 1,200 hotels and guest accommodations, including luxury five-star properties, boutique and budget options.

“The traditional and western food being provided at these eateries can attract more and more tourists to Lahore, provided the government facilitates the hospitality sector,” he said. Aamir Rafiq Qureshi said Lahore needs continuous investment in infrastructure, digital tourism platforms, and environmentally sustainable practices to maintain its status as a tourism hub.

He said the Walled City Authority, Lahore Authority for Heritage Revival (LAHR), and Aga Khan Culture Service should work jointly to preserve the historic buildings to make Lahore more attractive for tourists.

Credit: INP-WealthPk