Ahmed Khan Malik

Karachi – Pakistan’s largest metropolitan city and economic hub – is experiencing a culinary transformation driven by a surge of innovative food startups.

The rise of Karachi's food startups can be attributed to several factors, said Mumtaz Waseem, the owner of a food startup in Clifton area. He said busy work schedules and increasing disposable incomes had led many Karachiites to seek convenient and high-quality dining options.

He attributed the trend to technical integration as mobile apps, social media marketing, and food delivery platforms like Foodpanda, Cheetay, and Bykea, lowered the entry barriers and expanded the customer reach.

He also listed pandemic-driven innovation behind the rise in these startups and recalled that COVID-19 forced many traditional businesses to pivot online, giving rise to home-based food ventures and cloud kitchens that have now become mainstream.

He said some startups started as a small venture and grew rapidly through strong branding and consistent quality. Their social media strategy helped them cultivate a loyal following among young foodies. Known for gourmet fast food with a fusion twist, this brand has successfully tapped into a premium market segment with its stylish presentation and robust online delivery model.

Kashif Hussian, expert at startups portal, said this business platform connects home chefs with customers seeking homemade meals. It has created earning opportunities for women and home-based cooks, giving rise to micro-entrepreneurs across the city.

He pointed out that food startups had gained an exponential growth by offering diverse cuisines under one roof. By avoiding dine-in costs, they focus entirely on delivery efficiency and quality control. He said startups offering keto, vegan, and organic options are on the rise, reflecting a shift toward wellness-focused consumption.

Many new eateries are reinventing traditional Pakistani dishes with global flavors — like biryani tacos or nihari sliders — catering to adventurous palates. He said some startups are adopting eco-friendly packaging and reducing food waste, aligning with the values of environmentally aware consumers. Kashif, however, pointed out that this sector has some challenges as well as opportunities.

“While the sector is booming, Karachi’s food startups face challenges such as inflation, rising ingredient costs, and inconsistent regulatory enforcement. However, opportunities outweigh risks, especially for ventures that innovate, maintain high hygiene standards, and offer digital ordering convenience.”

He pointed out that Karachi’s food startup ecosystem is not just surviving — it’s thriving. The city’s dynamic food culture, combined with entrepreneurial energy and digital savvy, is reshaping how people experience food. “Whether it’s a burger, a traditional home-cooked meal, or a dessert, food startups in Karachi are proving that passion, creativity, and resilience are the perfect recipe for success,” he said.

Credit: INP-WealthPk