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Diversification strategy deepens Rafhan’s global value chain engagement

June 06, 2025

 Shams ul Nisa

The Rafhan Maize Products Company Limited (RMPL) is advancing a diversification strategy, strengthening its role in global value chains, reports WealthPK.

The RMPL’s export business continues to be a key growth engine, achieving strong double-digit sales growth in 1QCY25. The company is deepening its integration into global value chains and reducing reliance on domestic demand by entering new international markets and strengthening ties with global clients. The company’s diversification strategy remains robust across its key segments. In the industrial segment, stable export demand and strong packaging sales offset local textile sector weakness.

The food segment faced sugar price pressures, but demand for sauces, beverages, and processed foods remained strong, especially during Ramzan. Additionally, animal nutrition sales held steady, supported by strategic pricing and expanded market reach despite competition from lower-cost alternatives. Moreover, this strategy is increasing RMPL’s export contribution while minimizing dependence on the domestic market. The company is unlocking new income sources and strengthening its long-term resilience and growth prospects by expanding its global footprint.

In the 1QCY25, RMPL Products demonstrated solid financial performance, with net sales growing by 9% and net profit rising by 8% compared to the same period last year. Amid a fragile economic recovery marked by political uncertainty and weak industrial activity, RMPL sustained growth through strategic pricing, strict cost controls, and disciplined financial management, helping it protect margins despite input cost volatility.

Additionally, RMPL’s deeper integration into global value chains is strengthening Pakistan’s economy by boosting foreign exchange earnings, creating jobs, and enhancing industrial connectivity. Its focus on innovation and value-added products is improving productivity and securing premium markets, reinforcing its role in driving sustainable growth.

RMPL is focusing on sustained growth and deeper global integration with key priorities for 2025 and beyond. The company aims to boost exports by leveraging competitive strengths and exploring new markets. Similarly, RMPL is enhancing operational efficiency through cost and productivity improvements, expanding capacity with major projects, and prioritizing innovation and sustainability by investing in eco-friendly product development.

Despite ongoing risks like geopolitical tensions and policy delays, the company’s emphasis on operational excellence and innovation builds confidence in its ability to deliver sustainable value. Therefore, RMPL will continue to expand exports, drive industrial growth, and play a vital role in Pakistan’s economic development as it strengthens its position in global value chains.


Credit: INP-WealthPk