By Azeem Ahmed Khan

Pakistan’s olive oil industry has achieved another international milestone, with Loralai Olives securing a Silver Award for Sensory Quality at the prestigious Berlin Global Olive Oil Awards 2026, one of Europe’s leading olive oil competitions.

“The achievement is highly significant because Europe has long been regarded as the birthplace of olive oil and sets some of the world’s highest quality standards for the industry,” Founder of Loralai Olives Shaukat Rasool told Wealth Pakistan.

He said nearly 98% of global olive oil business and related activities are concentrated in Europe, making recognition at the German competition a major milestone for Pakistan’s emerging olive oil sector.

Shaukat Rasool said Loralai Olives had earlier secured a silver award at the New York International Olive Oil Competition in the United States, adding that the latest success in Europe further demonstrates that Pakistani olive oil can compete in international markets on quality and taste.

He said the Berlin competition is judged under some of the most rigorous standards in the world, adding that the award reflected the growing potential of Pakistan’s olive industry and marked a proud moment for the country, its farmers and the sector as a whole.

He further said Pakistan’s move towards becoming a member of the International Olive Council would strengthen the country’s position in the global olive oil market, while the latest recognition showed that Pakistani olive oil can meet international quality benchmarks.

Grown in the highlands of Pakistan, Loralai Olives’ extra virgin olive oil reflects the company’s focus on premium production standards, sustainable farming practices and the untapped potential of the country’s olive-growing regions, he said.

The company sources olives from groves in Balochistan, Khyber Pakhtunkhwa and Punjab, where the crop is cultivated in dry, high-altitude climates. Shaukat Rasool said the olives are harvested at optimum ripeness and cold-pressed to preserve purity, nutritional value and consistency.

Loralai Olives manages the entire production chain, from olive cultivation and cold-press extraction to packaging and exports, while maintaining strict quality standards and using modern processing techniques to preserve the oil’s natural flavour and freshness, he said.

Shaukat Rasool said the company remained committed to supporting the long-term development of Pakistan’s olive sector through reliable production practices, transparency and traceability, while delivering high-quality extra virgin olive oil to consumers worldwide.

Credit: INP-WealthPk