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The At-Tahur Limited is set to embark on a transformative phase with a product revamp focused on innovation and supply chain efficiency, reports WealthPK.

At-Tahur is driving innovation through a revamped product portfolio tailored to evolving consumer preferences, backed by market insights and trends. Therefore, the company is also prioritizing quality enhancement to strengthen customer satisfaction and brand loyalty.

Additionally, investments in advanced processing technology and digital supply chain tools are expected to boost operational efficiency. At-Tahur’s planned revamp is set to generate a significant economic impact, particularly within Pakistan’s agricultural and food processing sectors.

For 9MFY25, At-Tahur posted Rs4.1 billion in sales with a 42.8% gross margin, while net profit rose 45.2% to Rs342.9 million, indicating strong efficiency and investment potential. Thus, the company’s growth strategy is expected to create new employment opportunities and strengthen local supply chains, while the adoption of advanced technologies may support broader modernization and productivity gains across the dairy industry.

Furthermore, the company emphasizes supply chain optimization in its growth strategy, as reflected in its commitment to enhancing every stage from raw milk sourcing to product delivery. The company manages over 6,000 dairy animals using advanced tracking and valuation systems to maintain herd health and productivity, producing around 18.7 million liters of milk during the reporting period.

At-Tahur is investing in automation and digital technologies to improve efficiency and product consistency, while also adopting sustainable sourcing and eco-friendly packaging to align with global trends and consumer expectations.

During the review period, the company invested Rs220.8 million in new equipment and facilities, along with Rs86.2 million in infrastructure development, reflecting its focus on modernization and expansion. At-Tahur is developing new dairy products focused on health, convenience, and value, while strengthening R&D through internal and external collaborations.

At-Tahur’s product revamp and supply chain improvements are poised to deliver widespread economic benefits, extending well beyond the company itself. By raising industry standards in quality and efficiency, the company is contributing to the broader modernization of Pakistan’s dairy sector and supporting rural development through its extensive network of farmers and transporters.

Hence, the company’s growth supports agricultural GDP and boosts dairy export potential, while its leadership remains confident and focused on innovation, portfolio renewal, and value chain optimization despite economic challenges.

As a result, the company is driving long-term growth by focusing on quality, efficiency, and evolving consumer needs, with its initiatives expected to boost national economic progress and benefit stakeholders across the value chain.

Credit: INP-WealthPk