Moaaz Manzoor

Pakistan is expanding its commercial footprint in Saudi Arabia by targeting high-growth sectors such as information technology, minerals, and construction, signaling a shift from conventional exports toward value-added, knowledge-based engagement under ‘Vision 2030’.

According to documents available with Wealth Pakistan, more than 100 Pakistani IT firms have now registered in Saudi Arabia, joining local business networks to offer tech solutions in fintech, e-commerce, and software development. A professional network of Saudi IT specialists and Pakistani tech suppliers is also being formed to promote long-term collaboration.

The Jeddah Trade and Investment Section has simultaneously shifted the focus to minerals and marble promotion, organizing webinars and B2B meetings on Himalayan salt, decorative stones, and construction materials. During the Health Engineering and Minerals Show (HEMS) in Lahore earlier this year, 12 Saudi buyers participated, marking growing interest in Pakistan’s mining potential.

To boost trade readiness, the mission has intensified market intelligence sharing and compliance assistance. Lists of 29 product categories showcased at the three-day “Made in Pakistan” exhibition in Jeddah on February 5 this year were shared with 137 exhibitors, helping them connect with Saudi importers. New market reports on sports goods, textiles, and industrial fans have also been circulated among exporters.

A notable intervention came through SASO certification workshops and technical briefings, helping Pakistani exporters meet Saudi Arabia’s national standards – a key requirement for market entry. Officials noted that these efforts reflect a renewed emphasis on long-term trade facilitation, focusing not only on export volume but also on sustainable linkages, technology-based cooperation, and certification readiness. Analysts believe such diversification could help Pakistan secure a stronger footing in Saudi Arabia’s rapidly transforming economy.

Credit: INP-WealthPk