Pakistan, a jewelry company that has participated in the 8th China International Import Expo (CIIE) for seven consecutive years has focused Chinese Jewellary market popularizing coloured gemstones.

The company, Winza, has long focused on the Chinese jewelry market and now operates five branded stores and three offices across major cities such as Shanghai, Guangzhou, and Shenzhen, according to a report carried by China Economic Net (CEN).

Ahmed Aqeel, the company's head, noted that "colored gemstones, such as rubies and sapphires, are increasingly becoming the preferred choice for a new generation of consumers, particularly the younger demographic, when it comes to weddings and collections." 

This trend signals a diversification and maturation of China’s jewelry market, opening significant growth opportunities for Pakistan’s high-quality gemstone products.

The report added, with China’s per capita GDP exceeding US$13,000, consumer demand for high-quality and personalized goods continues to grow steadily. 

The 2024 Central Economic Work Conference identified boosting consumption and improving investment efficiency as key tasks for 2025. 

This direction was further underscored in the Proposals for the 15th Five-Year Plan for Economic and Social Development, which prioritized consumption promotion under the broader goal of building a strong domestic market and accelerating the creation of a new development pattern. 

These policy signals collectively chart a clear course for the continued expansion and upgrading of China’s consumer market.

Against this backdrop, the CIIE saw strong attendance and active participation, becoming a vital window into China’s dynamic consumer market. 

For many overseas enterprises, the vitality of the Chinese market remains a source of optimism, shifting their focus from "whether to enter" to "how to deepen engagement." 

Multinational brands are increasingly unveiling innovative products at CIIE, using the event to make their global debuts and build brand awareness. 

Their strategic focus has shifted from expanding distribution channels to understanding regional consumer habits in China, driving product iteration and localization through market demand, ensuring precise alignment with growth opportunities.

In the fresh food supply chain, Good Farmer Group, a leader in the industry, debuted new products at this year’s CIIE, including organic Peruvian blueberries. 

Good Farmer Group has been a regular attendee of CIIE, and its China e-commerce manager, Jiang Lei, explained that the release of these products highlighted both the efficiency of global supply chains and the company's keen understanding of Chinese consumer trends. 

"Health and safety are top priorities for today's consumers, and they are increasingly favoring high-quality fruits," said Jiang. 

"They are looking for products that offer better taste and more reliable quality, in pursuit of a higher 'value-for-money' ratio." 

This evolving consumer mindset is propelling the imported fruit market toward premiumization and brand development. 

Key infrastructure projects, such as the Chancay Port—part of the China-Peru Belt and Road initiative—are further facilitating the movement of high-quality imported goods, with the port cutting shipping time between China and Peru to just 23 days and reducing logistics costs by more than 20%, CEN's report added.

Credit: Independent News Pakistan (INP) — Pak-China