In a move that further strengthens Pakistan–China cooperation in the services and technology sectors, PC Hospitality has entered a strategic partnership with Shiji Group, a leading Chinese provider of hospitality technology systems. The agreement aims to modernize PC Hospitality’s operational infrastructure and support its long-term plan for digital transformation across its hotel portfolio, Gwadar Pro reported on Tuesday.

As per the announcement on Monday, under the partnership, Shiji Group will provide cloud-based platforms, including Daylight PMS, Horizon Distribution, and Infrasys POS to PC. The technology shift is intended to centralize data, streamline operations, and introduce more efficient and transparent decision-making across properties.

Key objectives of the partnership include greater visibility across hotels and distribution systems, faster commercial decision-making using real-time data, and scalable digital infrastructure for upcoming developments. Company officials said the new systems will also improve how hotels manage distribution channels and prepare the organization for future expansion within Pakistan and abroad.“ This partnership represents an important step in our growth journey,” said Bastien Blanc, CEO of PC Hospitality.

“Strengthening our technology foundation allows us to provide better tools to our teams and partners while preparing for the next phase of expansion. With Shiji, we are building a framework that supports smarter distribution and more efficient operations.” Shiji Group’s Managing Director, Anson Lau, said the collaboration reflects a broader trend of Pakistan–China cooperation in modern service industries. “We look forward to supporting Pakistan’s hospitality industry in building a future-ready digital infrastructure.

Efficiency and value creation are priorities for both sides, and this partnership aligns well with those goals,” he said. Industry observers note that the hospitality sector in Pakistan has increasingly turned toward digital systems to meet rising guest expectations and to remain competitive regionally. Partnerships with international technology providers, particularly from China, are becoming a significant part of this transition. The collaboration is expected to be rolled out in phases over the coming months.

Credit: Independent News Pakistan (INP) — Pak-China