Shams ul Nisa

The Pak Suzuki Motor Company Limited (PSMC) is revitalizing Pakistan’s automotive sector through a strategic joint venture with Tecno Pack Telecom (Private) Limited, reports WealthPk. The collaboration will establish Tecno Auto Glass Limited (TAG), focused on boosting local manufacturing, generating employment, and expanding market capacity.

Founded in 1983 as a joint venture with the Government of Pakistan, Pak Suzuki is a leading automotive manufacturer operating from a 64-acre facility in Karachi. The company has played a key role in advancing technology and creating skilled jobs in the industry, with an annual capacity of 150,000 vehicles and 44,000 motorcycles.

The joint venture between Pak Suzuki and Tecno Pack Telecom marks a significant move toward enhancing local production in the automotive sector. TAG will manufacture and design auto glass products for both domestic and international markets.

Additionally, the initiative aims to reduce import dependence, conserve foreign exchange, strengthen local supply chains, and create new export opportunities. Furthermore, the company’s advanced operations—including press, welding, paint, plastic, engine, and transmission assembly—require a skilled workforce.

The expansion into auto glass manufacturing is projected to create hundreds of direct jobs in production, engineering, quality control, and logistics, while also stimulating indirect employment in sectors such as raw materials, transportation, and retail.

As a result, the initiative will help develop workforce capabilities and raise industry standards through technology transfer and hands-on training. Moreover, the company has established a modern wastewater treatment facility and continues to adopt eco-friendly technologies to promote resource efficiency, aligning with global sustainability standards.

Looking ahead, Pak Suzuki aims to expand into export markets and strengthen localization. Its strategic vision focuses on delivering high-value, affordable vehicles, leveraging Pakistan’s geographic position to access regional markets, and investing in research and development to drive innovation and technological independence.

Pak Suzuki’s local investments and its joint venture with Tecno Pack Telecom represent a major step forward for Pakistan’s automotive sector. As these initiatives progress, they are expected to contribute to broader economic growth, technological advancement, and long-term sustainable development in the country.

Credit: INP-WealthPk