A two-week international training program on the Application of Digital Marketing Technologies, aimed at strengthening the digital skills of Pakistani educators, has successfully concluded in Lahore.

The training focused on practical applications of modern digital marketing technologies, including search ranking, recommendation engines, social media, app marketing and mini-programs, with particular emphasis on their application in cross-border e-commerce strategies, Gwadar Pro reported on Tuesday.

Around 200 teachers from public and private sector institutes across Pakistan participated in the training held from August 31 to September 11, 2026, attending two hours of training daily.

The program was hosted at the newly established Center of Excellence at GTTI Gulberg Lahore under the Silk Road Digital Trade Academy, with classes conducted through both on-campus and online modes.

The program was organized by UNI International and ITMC Technology Co. Ltd China in collaboration with Zhejiang Technical Institute of Economics, with the support of the National Vocational and Technical Training Commission (NAVTTC), P-TEVTA and the Prime Minister’s Youth Program (PMYP).

Credit: Independent News Pakistan (INP) — Pak-China